THE 404 RUN IS SOLD OUT THE WAITLIST IS CLOSED TRANSFERS ARE CLOSED IMPORTANT INFORMATION: We’re almost there. The inaugural 404 Run is just around the corner, and we’re excited to welcome you on April 4. Below are your final event details to help you have a smooth and enjoyable race day experience. EVENT DETAILS Event: The 404 Run Date: April 4, 2026 Start Time: 9:00 AM Please plan to arrive early to allow time for parking, warm-up, and pre-race activities. LOCATION Herman J. Russell West End Academy (Football Field / Track behind the school) 765 Peeples St SW Atlanta, GA 30310 We’ll be utilizing the Westside BeltLine area. Please follow signage and directions from volunteers upon arrival. Course route below. PACKET PICKUP We strongly encourage early pickup to make race morning smooth. FOUNDERS: Big Peach - South Fulton 5829 Campbellton Rd, Ste 102 Atlanta, GA 30331 ALL OTHER RUNNERS West Stride 3517 Northside Pkwy NW #11 Atlanta, GA 30327 April 2: 10:00 AM – 6:00 PM April 3
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Race Travel Insurance
Don't forget travel insurance for April 4.
You've trained for months and booked a trip to Atlanta, GA.
A pre-race injury, a delayed flight, or a family emergency can derail the whole thing.
Travel insurance can help cover your race entry fee, hotel, and flights if you can't make it,
and may cover medical costs if something goes wrong on the course. Plans typically only run
5-7% of your total trip cost — and running events are covered under standard plans with no
additional coverage needed.
Trip cancellation up to 100% of prepaid costs
Running events covered under standard plans — no add-ons needed
Trip interruption up to 150% of non-refundable costs
