Mountains 2 Beach Marathon and Half Expo – Ventura, CA 2026

The Mountains 2 Beach Marathon & Half Expo is where thousands of motivated, health-minded runners — along with their families and friends — gather before race day to pick up bibs, shop, sample products, and connect with brands they trust. Set along the California coast, Mountains 2 Beach attracts runners from across the country who are serious about performance, recovery, lifestyle — and supporting businesses that help them feel and perform their best. As a vendor, you’ll be front-and-center with a captive, energized audience that is actively browsing, asking questions, and ready to purchase. Why Vendors Love This Expo High-intent audience Boston-qualifying runners, endurance athletes, first-timers, and active families Strong interest in nutrition, recovery tools, apparel, shoes, wellness, tech, travel, and experience s Built-in traffic Every participant must pass through the expo to pick up race packets Consistent foot traffic throughout the day — not just short rush periods Meaningfu