The 404 Run is a 4.04-mile running event held in Atlanta, Georgia on April 3, 2027. The race starts at 9:00 AM from 765 Peeples Street SW. Entry fees range from $40 to $70. If you're traveling to Atlanta for this race, you'll want accommodation within reasonable distance of the venue in the southwest part of the city. The 404 Run also offers a virtual participation option, which means you could complete your 4.04 miles on a course of your choosing before or after the official race date if that works better for your travel schedule. Whether you're running in person or virtually, plan your hotel location with the venue address in mind to minimize travel time on race morning.
From the Race Organizer
THE 404 RUN IS BACK FOR YEAR TWO 4.04 Miles • April 3, 2027 • Atlanta, GA The 404 Run is a 4.04-mile road race celebrating movement, culture, and community on 404 Day in Atlanta. More than a race, the 404 Run is designed as an Atlanta experience — blending running, music, art, and city pride into a day that feels unmistakably 404 . Whether you’re running for yourself, for someone you love, or for the city, this is your invitation to be part of something new in year one. The opening registration weekend (June 26-28) will be the lowest price offered. The inaugural race sold out. We are expanding the field for year two, but expect the race to sell-out. Don't miss out. 2027 will be even better. Form a team and Run the 404 together - compete for the Top Team In The 404 Award. Atlanta has no shortage of races — but this one is different. The 404 Run was created to celebrate the energy, resilience, and culture of the city on the one day that belongs entirely to Atlanta: 404 Day. At 4.04 miles, the distance is intentional. Long enough to feel accomplished. Approachable enough to welcome runners of all levels. Built for people who want more than a finish line — they want an experience. And yes, you can walk it., From the course to the atmosphere, everything about the 404 Run is designed to reflect Atlanta’s spirit and bring people together through movement. Year 2 builds upon the legacy set in the inaugural year. The 404 Run will take place along one of Atlanta’s most iconic park and BeltLine corridors. Final start/finish details and the official course map will be shared with registered participants closer to race day. It will be slightly different than year one. 🗓️ EVENT DETAILS Date: April 3 Distance: 4.04 miles Race Day Schedule 8:00-8:55 Registration/Packet Pickup 8:45 Opening Ceremony & Warm up 9:00 Race Start 10:00 Award Ceremony 9:00 -12:00 Race Celebration Finishers will receive a T-Shirt and Finisher’s medal. SWAG drop coming soon. Award Categories: Overall Male and Female. Top 3 Male and Female - 14 & Under, 15-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70+Time: 10:00am Course: Road / paved path Timing: Professionally chipped timed ❤️ RUN FOR A REASON We are celebrating the city and fighting cancer. A portion of every registration goes toward cancer research. The A will be on full display on 4/3/27 - don't miss it!
Hotels Near This Race
Find accommodation close to the start line in Atlanta, GA. Sorted by distance from the race venue. Book early — race weekend hotels fill fast.
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Race Travel Insurance
Don't forget travel insurance for April 3.
You've trained for months and booked a trip to Atlanta, GA.
A pre-race injury, a delayed flight, or a family emergency can derail the whole thing.
Travel insurance can help cover your race entry fee, hotel, and flights if you can't make it,
and may cover medical costs if something goes wrong on the course. Plans typically only run
5-7% of your total trip cost — and running events are covered under standard plans with no
additional coverage needed.
Trip cancellation up to 100% of prepaid costs
Running events covered under standard plans — no add-ons needed
Trip interruption up to 150% of non-refundable costs
The 404 Run 2027 — Atlanta, GA takes place on April 3, 2027. The race is held in Atlanta, Georgia.
Where is The 404 Run 2027 — Atlanta, GA held?
The 404 Run 2027 — Atlanta, GA is held at 765 Peeples Street SW in Atlanta, Georgia.
Where can I find hotels near The 404 Run 2027 — Atlanta, GA?
RaceHotelFinder shows hotels sorted by distance from the race venue in Atlanta. Use the map or list view on this page to compare options and book race weekend accommodation.
