The Wegmans East Avenue Grocery Run offers 10K, 5K, and 1K running options in Rochester, New York on November 7, 2026. The event starts at 8:30 AM from 4 Meigs Street, with entry fees ranging from $25 to $50 depending on distance and registration timing. If you're traveling to Rochester for the race, a virtual participation option is available if your plans change. The November date means typical fall conditions for upstate New York, so pack layers and plan accordingly. Registration deadlines and exact fee breakdowns by distance should be confirmed on the race website before booking your hotel.
From the Race Organizer
17th Annual Wegmans East Avenue Grocery Run 1K/5K/10K November 7, 2026 Walk or run with us in-person or virtually to benefit local food pantries! You’ll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2025 Grocery Run raised more than $110,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference! Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt. Schedule 8:30am 5K and 10K start 9:40am 1K start 9:55am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day. 5K Run or Walk Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester! Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details. 10K Run Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. P articipants must be able to finish within 90 minutes in order to re-open streets to traffic. Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details. 1K Run or Walk Run or walk along scenic East Avenue. Boogie for Broccoli Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.
Hotels Near This Race
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Wegmans East Avenue Grocery Run 2026 — Rochester, NY
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Race Travel Insurance
Don't forget travel insurance for November 7.
You've trained for months and booked a trip to Rochester, NY.
A pre-race injury, a delayed flight, or a family emergency can derail the whole thing.
Travel insurance can help cover your race entry fee, hotel, and flights if you can't make it,
and may cover medical costs if something goes wrong on the course. Plans typically only run
5-7% of your total trip cost — and running events are covered under standard plans with no
additional coverage needed.
Trip cancellation up to 100% of prepaid costs
Running events covered under standard plans — no add-ons needed
Trip interruption up to 150% of non-refundable costs
When is Wegmans East Avenue Grocery Run 2026 — Rochester, NY?
Wegmans East Avenue Grocery Run 2026 — Rochester, NY takes place on November 7, 2026. The race is held in Rochester, New York.
Where is Wegmans East Avenue Grocery Run 2026 — Rochester, NY held?
Wegmans East Avenue Grocery Run 2026 — Rochester, NY is held at 4 Meigs Street in Rochester, New York.
Where can I find hotels near Wegmans East Avenue Grocery Run 2026 — Rochester, NY?
RaceHotelFinder shows hotels sorted by distance from the race venue in Rochester. Use the map or list view on this page to compare options and book race weekend accommodation.
